Choosing the right website platform (and why it matters)

Launching a new website? The platform you choose is just as important as how it looks.

We get asked all the time: “Should we use Squarespace? What about WordPress? Shopify?” And the answer is: It depends on you.

Here’s a breakdown of the top platforms and where they shine:

Squarespace

Great for service-based businesses, creatives, and anyone who wants design-forward sites without custom dev work. Clean, simple, and fast to launch.

Wix

A little more flexible than Squarespace, but can get messy fast. Good for small businesses that want drag-and-drop ease with more control.

WordPress

Best for content-heavy or large sites. It’s highly customizable (with the right developer), but it’s not for the faint of heart if you’re DIYing.

Shopify

The go-to for e-commerce. If you’re selling physical or digital products, Shopify is streamlined and scalable.

Square

Perfect if you’re already using Square for POS or appointments. Great for simple retail or service-based bookings.

At A Brand Above, we help clients pick the best-fit platform before we even touch design. Because your site should grow with your brand—not limit it.

Let’s chat about what you’re building, and we’ll recommend the best platform to support it.