The Client
Butterfly Therapies Inc. is an occupational therapy practice based in Southern California, serving families with compassion and care since 2009. Their mission centers around helping individuals—especially children—grow, thrive, and navigate the world with confidence.
The Challenge
The brand had become outdated, but the heart behind it hadn’t changed. The founder wanted a refresh that honored the trust they’d built over the years—without losing the familiar butterfly clients had come to know.
They needed:
- A modern, refreshed look and feel
- A more organic and human take on the butterfly icon
- Updated color palette that felt calming, earthy, and inclusive
- Refined brand language: mission, vision, and tone
The Approach
We treated this like a re-alignment, not a reinvention. Our goal was to elevate the brand while keeping it deeply recognizable for their community.
Here’s what we did:
- Redesigned the butterfly mark to feel more natural and human—reflecting the growth, transformation, and individuality of the people they serve
- Curated a new color palette inspired by nature—soft blues, grounding greens, and warm neutrals to signal safety and care
- Updated the typography to feel modern and accessible, with gentle curves that mirror their calming approach
- Refined the mission and vision statements to better communicate the heart of their work in today’s language
- Created a foundational brand guide to help their team stay consistent across all touchpoints: from intake packets to social posts
The result
The updated brand feels warm, modern, and grounded—just like the people behind it. It’s instantly recognizable, but more refined and more aligned with their growth as a company.
